We provide solutions across a whole spectrum of media from strategic, creative and targeted marketing, print, digital and moving image design, as well a taking care of production from litho to large format.
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S=Strategy
Strategy has to do with what makes you unique. This isn't about trying to be better than the competition, it's more about identifying what your customers want and then providing it in an unique and engaging way.
A complex strategy or business plan isn't necessary to achieve success. A simple one-page document will do, but it should be well thought out and well executed.
A poorly crafted business strategy that's well executed is far superior to the well-crafted business plan that sits on the shelf collecting dust. A good business plan defines and drives the activities and behaviors of the entire organisation. Without it, the business becomes a ship without a rudder; it simply can't be steered and ends up going around in circles. A sound strategy should include a financial plan, marketing differentiators, and product strategy as well as plan for employee retention.
Call or email us to find out how we can help you define a Reputation building Strategy!
Strategy has to do with what makes you unique. This isn't about trying to be better than the competition, it's more about identifying what your customers want and then providing it in an unique and engaging way.
A complex strategy or business plan isn't necessary to achieve success. A simple one-page document will do, but it should be well thought out and well executed.
A poorly crafted business strategy that's well executed is far superior to the well-crafted business plan that sits on the shelf collecting dust. A good business plan defines and drives the activities and behaviors of the entire organisation. Without it, the business becomes a ship without a rudder; it simply can't be steered and ends up going around in circles. A sound strategy should include a financial plan, marketing differentiators, and product strategy as well as plan for employee retention.
Call or email us to find out how we can help you define a Reputation building Strategy!
B=Brand
What is a brand? Well let us dispel some myths.
1. A brand is not a logo.
2. A brand is not an identity.
3. A brand is not a product or a service.
So what is a brand? A brand is a person's gut feeling about an product, service or organisation. Why? It's a persons gut feeling because brands are defined by individuals, not companies, markets or publics. It's a gut feeling because people are emotional , intuitive beings... despite or best efforts to be rational!
In other words it's not what we say it is, it's what your clients say it is.
Call or email us to find out more about Reputation building Brand positioning!
What is a brand? Well let us dispel some myths.
1. A brand is not a logo.
2. A brand is not an identity.
3. A brand is not a product or a service.
So what is a brand? A brand is a person's gut feeling about an product, service or organisation. Why? It's a persons gut feeling because brands are defined by individuals, not companies, markets or publics. It's a gut feeling because people are emotional , intuitive beings... despite or best efforts to be rational!
In other words it's not what we say it is, it's what your clients say it is.
Call or email us to find out more about Reputation building Brand positioning!
P=Print
Yes, that's right we print.
We have found in the past that designers design and printers print, but printers can't design and designers don't fully get print. Are you following?
We're different. Think of us like Super Hero Creative Designers with Print Power... no tights.... no capes but with a fantastic Utility Belt stuffed with a full complement of Pantone® Swatches.
Our in house facility enables us to produce high quality printed communications from spot colour to CMYK. Since all of our team have a thorough understanding of the print process, they don't design in problems. And because we can take a project from initial idea through to completion all in house, we can ensure that budgets and deadlines aren't suddenly creeping like a... creepy thing that's err... creeping the wrong way!
Call or email us to find out more about Reputation building Print power!
Yes, that's right we print.
We have found in the past that designers design and printers print, but printers can't design and designers don't fully get print. Are you following?
We're different. Think of us like Super Hero Creative Designers with Print Power... no tights.... no capes but with a fantastic Utility Belt stuffed with a full complement of Pantone® Swatches.
Our in house facility enables us to produce high quality printed communications from spot colour to CMYK. Since all of our team have a thorough understanding of the print process, they don't design in problems. And because we can take a project from initial idea through to completion all in house, we can ensure that budgets and deadlines aren't suddenly creeping like a... creepy thing that's err... creeping the wrong way!
Call or email us to find out more about Reputation building Print power!
Dp=Digital Print (not dorothyperkins)
Some of us here are actually old enough to remember the anologue machines, Photoshop® 1.0, Twin Peaks, Baywatch, Episode 1 The Simpsons, Hammer Time and then the launch of the Xerox 5775 Digital Colour. This was only 20 years ago!
Fast forward to now, we are pushing the technology further than ever before. Our investment in Xerox colour and black & white machines enables us to produce fast, high quality, personalised printed communications in house, on demand.
From training manuals to fully personalised direct mail, presentations to brochures, from 1 to... however many you need, we have the digital power on tap.
Call or email us to find out more about Reputation building Digital Print power!
Some of us here are actually old enough to remember the anologue machines, Photoshop® 1.0, Twin Peaks, Baywatch, Episode 1 The Simpsons, Hammer Time and then the launch of the Xerox 5775 Digital Colour. This was only 20 years ago!
Fast forward to now, we are pushing the technology further than ever before. Our investment in Xerox colour and black & white machines enables us to produce fast, high quality, personalised printed communications in house, on demand.
From training manuals to fully personalised direct mail, presentations to brochures, from 1 to... however many you need, we have the digital power on tap.
Call or email us to find out more about Reputation building Digital Print power!
Dm=Direct Mail
There was a time when we received so much direct mail that the 'hand to bin' muscle was strong and our 'stop this is interesting' muscle was weak.
The last five years has seen everyone going mad for Email, and there has been a decline in the art and science of DM. Though some things don't change. DM is still the most effective way to engage response from your target audience (Quadrangle research).
It's not that DM is back, it never went away, it's now about how you use DM that makes the difference between a 'wow' and 'woe' campaign.
Tapping into the emotion of your target audience is achieved by building sensory triggers. DM is the only communications medium that can engage the five senses and through which consumers can physically hold the brand message.
DM done well is 'touchy feely', which is great as we are all partial to a little physical contact once in a while!
Call or email us to find out more about Reputation building Direct Mail!
There was a time when we received so much direct mail that the 'hand to bin' muscle was strong and our 'stop this is interesting' muscle was weak.
The last five years has seen everyone going mad for Email, and there has been a decline in the art and science of DM. Though some things don't change. DM is still the most effective way to engage response from your target audience (Quadrangle research).
It's not that DM is back, it never went away, it's now about how you use DM that makes the difference between a 'wow' and 'woe' campaign.
Tapping into the emotion of your target audience is achieved by building sensory triggers. DM is the only communications medium that can engage the five senses and through which consumers can physically hold the brand message.
DM done well is 'touchy feely', which is great as we are all partial to a little physical contact once in a while!
Call or email us to find out more about Reputation building Direct Mail!
Im=Interactive Marketing
This is a conversation. Marketing has moved from a transaction-based effort to a conversation. It's the ability to address the customer, remember what they say and address the customer again to engage and develop the conversation further.
A properly planned and effectively targeted campaign can reach the right customers at a much lower cost than the traditional marketing methods. And our technology enables us to provide live trackable and measurable results so that you can establish the effectivness of each campaign.
The combination of market intelligence and personalisation not only makes campaigns more interesting it increases conversion rates.
So if your looking to grab the attention of your target audience, engage in a conversation, understand what they want, elequently deliver and measure just how well it's working, you should be asking for Interactive Marketing.
Call or email us to find out more about Reputation building Interactive Marketing!
This is a conversation. Marketing has moved from a transaction-based effort to a conversation. It's the ability to address the customer, remember what they say and address the customer again to engage and develop the conversation further.
A properly planned and effectively targeted campaign can reach the right customers at a much lower cost than the traditional marketing methods. And our technology enables us to provide live trackable and measurable results so that you can establish the effectivness of each campaign.
The combination of market intelligence and personalisation not only makes campaigns more interesting it increases conversion rates.
So if your looking to grab the attention of your target audience, engage in a conversation, understand what they want, elequently deliver and measure just how well it's working, you should be asking for Interactive Marketing.
Call or email us to find out more about Reputation building Interactive Marketing!
W=Web
It took 38 years for radio to reach 50 million users, 13 years for TV, and only 5 years for the Internet. Source: CyberAtlas.com
The indexed Web contains over 2.64 billion pages! Where are you?
The internet of the 1990's mainly consisted of static information based content. Over 20 years later the content is richer with a focus on collaboration and information sharing.
Your website is often the first impression that someone sees of your company. Will your website inspire trust and show your business is credible and trustworthy? You have 3 to 5 seconds to grab the interest of a visitor or lose them in a click.
The special potentials and constraints of the electronic media require expert skills. We have them in abundance - along with the vision, passion and focus to deliver the results your business can reply upon whilst ensuring your site works in harmony with your conventional materials. Great websites don't happen by accident, they happen by design.
Call or email us to find out more about Reputation building Web solutions!
It took 38 years for radio to reach 50 million users, 13 years for TV, and only 5 years for the Internet. Source: CyberAtlas.com
The indexed Web contains over 2.64 billion pages! Where are you?
The internet of the 1990's mainly consisted of static information based content. Over 20 years later the content is richer with a focus on collaboration and information sharing.
Your website is often the first impression that someone sees of your company. Will your website inspire trust and show your business is credible and trustworthy? You have 3 to 5 seconds to grab the interest of a visitor or lose them in a click.
The special potentials and constraints of the electronic media require expert skills. We have them in abundance - along with the vision, passion and focus to deliver the results your business can reply upon whilst ensuring your site works in harmony with your conventional materials. Great websites don't happen by accident, they happen by design.
Call or email us to find out more about Reputation building Web solutions!
V=Video
What medium best grabs the attention, emotion and imagination of you?
There isn't much better than that of an audio visual experience. We say it ticks the design rule vowels. Better still, you don't have to have BBC or Warner budgets to get video content produced.
Did you know 80% of web users have watched a video ad online, 52% took action after viewing the ad, 15% visited the store and 12% made a purchase.
Any business, in any industry that sells a product or service can use video to help build their business.
We have all grown up watching something on the box. There's no effort for the viewer and because we are all busy and want instant answers, video is effective, fast and succinct.
Online video dramatically increases your visibility. This equals to increased traffic to your site, which if you are doing it right, equals increased sales.
So if you are looking to grab your client's attention, showcase your business, demonstrate how good you are, launch a new product, build more trust, develop relationships, we have it all here ready for you.
Call or email us to find out more about Reputation building Video solutions and shout, ACTION!
What medium best grabs the attention, emotion and imagination of you?
There isn't much better than that of an audio visual experience. We say it ticks the design rule vowels. Better still, you don't have to have BBC or Warner budgets to get video content produced.
Did you know 80% of web users have watched a video ad online, 52% took action after viewing the ad, 15% visited the store and 12% made a purchase.
Any business, in any industry that sells a product or service can use video to help build their business.
We have all grown up watching something on the box. There's no effort for the viewer and because we are all busy and want instant answers, video is effective, fast and succinct.
Online video dramatically increases your visibility. This equals to increased traffic to your site, which if you are doing it right, equals increased sales.
So if you are looking to grab your client's attention, showcase your business, demonstrate how good you are, launch a new product, build more trust, develop relationships, we have it all here ready for you.
Call or email us to find out more about Reputation building Video solutions and shout, ACTION!
